Photos: Volvo S90 Ambience Concept Car Caters to Every Sense

Volvo S90 Ambience Concept Car
Touch. Sight. Smell. Sound. Taste. These are all of your senses and the Volvo S90 Ambience Concept hits just about all of them in a way no vehicle has ever done. We hope it makes its way into the Volvo S90 model family and arrives at our Bergen County NJ dealership location soon.

Unveiled at the Beijing Auto Show, the Volvo S90 Ambience Concept has been made to redefine luxury by going beyond just the material choices you can feel. According to Volvo Cars head of design Robin Page, “the design explores how people feel inside the car and enables them to influence their own mood and well-being.”

Sense the Volvo S90 Ambience Concept


The Ambience Concept is based on the Volvo S90 Excellence model, which is the cream of the crop when it comes to this luxury sedan. This 3-seater is designed to focus on chauffeuring passengers in the rear seat, which means exceptional comfort and feeling like you’re at home. Would you expect any less from a Volvo?

Volvo S90 Ambience Concept Interior

The S90 Ambience Concept adds more to the typical Volvo’s refined visual appeal in unique ways. Using the intuitive smartphone app, drivers can choose 1 of 7 visual themes based on their personal preference.

Shown on the ceiling of the vehicle and a screen that pops up right in view with the rear seat occupant, the themes ranging from relaxed to invigorated include:

  • Northern Lights, inspired by the unique beauty of the Aurora Borealis
  • Scandinavian Forest, giving the feeling of being out in nature without the annoyance of bugs or allergens
  • Zhao Peng, darkening the interior with a fun pattern
  • Archipelago, reminding you of a cloudy day
  • Rain, providing the romantic feeling of a storm without the dampness
  • Nocturnal, delivering an environment to promote resting easily
  • Freedom, boosting the atmosphere with fresh & uplifting energy

Volvo S90 Ambience Concept Coupe

Created by luxury fragrance maker BYREDO, there are 4 bespoke scents that dispense from a portal in the center console. And these scents are matched to each of the respective themes we listed above. Those smells are comprised of:

  • Nature
  • Symphony
  • Atmosphere
  • Energy

Volvo S90 Ambience Concept Bowers Wilkins

You can hear the chirping of birds, rain droplets and other noises associated with the theme chosen with absolute clarity. That’s because the Volvo S90 Ambience Concept includes Bowers and Wilkins premium audio system that features unique tweeters in the headrests.

Volvo S90 Ambience Concept NJ?

We hope you enjoyed learning more about the Volvo S90 Ambience Concept and got a taste of what’s in store for our brand’s future for NJ luxury car shoppers. When will some of these features be seen in production Volvo vehicles? Soon enough we hope.

Volvo Cars Special Vehicles department senior commercial product manager Martin Andersson said that this vehicle was designed primarily for the China market and was inspired to contrast the country's urban environments, but the team at Volvo Cars Ramsey sees it as a way to relax from the fast-paced lifestyle of the NYC metro area.

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