Volvo Safety Sunday: The Big Car Giveaway During the Big Game

Volvo Safety Sunday

Volvo has done some unique things during the biggest football game of the year including The Longest Drive & The Greatest Interception Ever contests. When the San Francisco 49ers meet with the Kansas City Chiefs on Sunday February 2nd, you’ll want to be looking for a safety to be scored.

That’s because Volvo Safety Sunday will be taking place during the Big Game! This contest will be taking place during gameplay and if a safety gets scored, then our brand will be giving away $1 million* worth of new cars & SUVs!

Volvo Super Bowl Contest

Would you like to win a new Volvo? You can get your chance to win by:

  • Visiting between now & just before kickoff on February 2nd**
  • Designing the 2020 Volvo model available in the U.S. you’d want in any trim & color
  • Submitting the unique configuration code that you get

Our model lineup is comprised of:

  • The commuter-friendly 2020 Volvo S60 & S90 sedans
  • The spacious 2020 Volvo V60 & V90 wagons
  • The versatile 2020 Volvo XC40, XC60 & XC90 SUVs

See Our New Volvo Inventory

In total, there have been 9 safeties scored during football’s biggest game of the year:

  • The Pittsburgh Steelers scoring on the Minnesota Vikings during Super Bowl IX
  • The Steelers getting one on the Dallas Cowboys during Super Bowl X
  • The Chicago Bears getting their final points on the New England Patriots in Super Bowl XX
  • The New York Giants sacking John Elway of the Denver Broncos during Super Bowl XXI
  • The Giants scoring on the Buffalo Bills during Super Bowl XXV
  • The Arizona Cardinals getting a penalty when playing the Steelers in Super Bowl XLIII
  • Tom Brady of the Patriots getting penalized when playing the Giants in Super Bowl XLVI
  • The Baltimore Ravens giving one to the Cincinnati Bengals intentionally to run out the clock during Super Bowl XLVII
  • The Seattle Seahawks recovering a botched snap by the Denver Broncos to Peyton Manning during Super Bowl XLVIII

A safety is not very common in football because you have to score one by having the offensive team getting tackled, fumbling the ball or committing a penalty in their own end zone.

Volvo Big Game Contest

Volvo Safety Sunday celebrates the more than 1 million lives saved by the safety innovations offered in Volvo cars & SUVs over the years. Some of our favorite Volvo firsts in safety includes:

  • 3-point seat belt in 1959
  • 1st rearward-facing child safety seat concept in 1972
  • Side-impact & whiplash protection systems in 1991 & 1998, respectively
  • Blind spot information system in 2003
  • City Safety collision sensing system in 2008
  • Pedestrian detection with full auto brake in 2010
  • Cyclist detection in 2013
  • Slippery road & hazard light alerts in 2016

The commercials aired during the Big Game only give you 30-60 seconds of pleasure, while a new Volvo will give you years of enjoyment. Whether you like the ads, the football, the partying or a combination of the 3 on that faithful Sunday, we hope you have a fun time and we hope you win a Volvo!


*NO PURCHASE IS NECESSARY TO ENTER OR WIN. SWEEPSTAKES PRIZES WILL ONLY BE AWARDED IF ONE SAFETY IS SCORED DURING THE FOOTBALL GAME IN MIAMI GARDENS, FL ON 2/2/2020. IF NO SAFETY IS SCORED, THEN NO PRIZES WILL BE AWARDED. Open from 1/20/2020 at 12:00pm ET through 2/2/2020 at 6:24:59 PM ET to residents of 50 U.S. (incl. D.C.), 18+ with valid U.S. driver’s license. Additional restrictions may apply. Void where prohibited. To enter, visit to build a Volvo vehicle. Prizes: 12 new Volvo vehicles. ARV of each prize US$33,700- $87,190. Total ARV of all prizes is up to: $1,046,280. For complete details, see Official Rules at Sponsor: Volvo Car USA LLC, 1 Volvo Drive, Rockleigh, NJ 07647.

**Entry must be submitted before 6:24:59 on 2/2/2020.

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